Bordertown Labs Blog
Notes from Bordertown Labs with posts regarding software development for the iPhone, Ruby on Rails, tips and code.
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Posts tagged "marketing"
Sep 6th, 2011 @ 5:30 pm
Public Relations for Start-ups
The New Rules of Getting Press for Your Start-up
Think Facebook and Twitter are all you need to get the word out about your new business? Here are eight more ways to get some media attention.
Jul 22nd, 2011 @ 1:04 pm
The Anatomy of a Perfect Landing Page - Formstack
Jun 27th, 2011 @ 4:38 pm
Productive Flourishing’s tips to gaining influence online
Building your influence online helps you attain a bigger and stronger web presence, which you can easily leverage to get more customers.
Here are the steps:
1. Show up. You can’t start to build your influence online if you aren’t already established where you customers are. Find out where they hang out, and go there.
2. Remember the campfire. You need to start with kindling like tweets and Facebook posts, but don’t let the fire burn out! You have to keep feeding it.
3. Be consistent. If you’re going to show up fully online one week, and then take two weeks off, don’t bother showing up at all.
(Source: productiveflourishing.com)
May 24th, 2011 @ 3:28 pm
Augmented Reality and The Millennial: Seven Examples of How Luxury Brands Are Engaging Digitally by Hidden Creative.
• Wealthy Americans under 35 are avid consumers of a wide range of new media on smartphones and tablet computers - 70% own smartphones (40% iPhone, 24% BlackBerry); 23% already have an iPad
• On average Millennials spend 246 minutes emailing compared to 137 minutes speaking on the phone.
• Compared to their older wealthy counterparts, millennials spend far more minutes on average each week texting (121-42), instant messaging (89-30) and video chatting (75-9).”
• Television, radio and print newspaper consumption habits are dying out in favour of online video (78%) than those who regularly read a printed magazine (76%) or newspaper (68%).
