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Posts tagged "demographics"

May 24th, 2011 @ 3:28 pm

Augmented Reality and The Millennial: Seven Examples of How Luxury Brands Are Engaging Digitally by Hidden Creative. • Wealthy Americans under 35 are avid consumers of a wide range of new media on smartphones and tablet computers - 70% own smartphones (40% iPhone, 24% BlackBerry); 23% already have an iPad • On average Millennials spend 246 minutes emailing compared to 137 minutes speaking on the phone. • Compared to their older wealthy counterparts, millennials spend far more minutes on average each week texting (121-42), instant messaging (89-30) and video chatting (75-9).” • Television, radio and print newspaper consumption habits are dying out in favour of online video (78%) than those who regularly read a printed magazine (76%) or newspaper (68%).

Augmented Reality and The Millennial: Seven Examples of How Luxury Brands Are Engaging Digitally by Hidden Creative.

• Wealthy Americans under 35 are avid consumers of a wide range of new media on smartphones and tablet computers - 70% own smartphones (40% iPhone, 24% BlackBerry); 23% already have an iPad

• On average Millennials spend 246 minutes emailing compared to 137 minutes speaking on the phone.

• Compared to their older wealthy counterparts, millennials spend far more minutes on average each week texting (121-42), instant messaging (89-30) and video chatting (75-9).”

• Television, radio and print newspaper consumption habits are dying out in favour of online video (78%) than those who regularly read a printed magazine (76%) or newspaper (68%).




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