Bordertown Labs Blog

Notes from Bordertown Labs with posts regarding software development for the iPhone, Ruby on Rails, tips and code.

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Posts tagged "augmented reality"

Jul 20th, 2011 @ 2:56 pm

NASA tech lifts augmented-reality shooter

And this brings us back to the philosophical discussion above. If we accept that all Reality happens in our mind and is by definition, Mediated by our senses…then surely any technology that extends our memory, provides additional information, clues, hints or expanded interaction is a form of Augmented Reality. (via Time to review the definition of AR…again - AR UX)

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May 24th, 2011 @ 3:28 pm

Augmented Reality and The Millennial: Seven Examples of How Luxury Brands Are Engaging Digitally by Hidden Creative.

• Wealthy Americans under 35 are avid consumers of a wide range of new media on smartphones and tablet computers - 70% own smartphones (40% iPhone, 24% BlackBerry); 23% already have an iPad

• On average Millennials spend 246 minutes emailing compared to 137 minutes speaking on the phone.

• Compared to their older wealthy counterparts, millennials spend far more minutes on average each week texting (121-42), instant messaging (89-30) and video chatting (75-9).”

• Television, radio and print newspaper consumption habits are dying out in favour of online video (78%) than those who regularly read a printed magazine (76%) or newspaper (68%).

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Apr 15th, 2011 @ 5:09 pm

Augmented Reality: What are the best blogs about AR? - Quora

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Mar 31st, 2011 @ 3:38 pm

Poistr

Users can create various objects within the layers coupled with a way to set the range of each action (the active range in meters your objects can be triggered). The intuitive interface for developing layers makes it easy to add videos, images and audio by simply giving Poistr the URL to the media file. Additionally, details about the location such as the telephone number, SMS, website URL and email address can be added.

Another cool feature of Poistr allows users to easily import multiple POIs or locations via KMZ files and GeoRSS (Coordinates from Google Maps). Alternatively as we’d mentioned, the address can be manually input as well.

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